See Your Business Story [Seer Crawl day 29]

Your thought to ponder for today: a slow read through THE SEER. Day 29. [all material from the book appears in italics]:


In our next chat Virgil wrote:

Virgil: There are nine recognitions, three loops of three recognitions each. You’ve closed the first loop. It is called “patterns.” The next three recognitions form a loop that we’ll call “story.” This doesn’t mean that you leave patterns behind. Continue your practice of “not knowing,” seek to see patterns, choose your language, and always be aware that you are telling yourself a story.

Me: Is there a deeper reason for talking about business through the lens of story? I understand it for my personal growth. Why is it important for the success of my business?

Virgil: The idea that they are separate things is an old world notion. Compartmentalization, the idea that you can separate your emotions from your work, your ethics from your actions, your values from your interests, belongs to the age of the iron horse. You are living in the greatest era of personal and professional revolution since Gutenberg invented the printing press. This is the era of connectivity, not component parts. Your story is living, dynamic, and fluid. How you conduct yourself in life is how you do business. Entrepreneurship, like artistry, is not about what you do; it is about how you orient yourself within your life.

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