Frame It [Seer Crawl day 6]

a slow read through THE SEER. day 6. [all material from the book will appear in italics]:

PROLOGUE

This is a book about seeing.

Not many people see. Most people merely look. Just as most people hear but they do not listen, most people look but they do not see.

And, although this might not make sense yet, seeing has more to do with stories than it does with eyes. It works like this:

Everyone can see as a child. And then something happens. Children learn to name things with words. Then they learn to spell the words they use to name things. Soon they grow up and have a hard time seeing beyond their words. Often they name their experiences before they even have them. They do not see what is there, they see what they think is there.

It is a funny paradox about words – they can imprison your mind. Words can also set you free. It all depends upon how the words are used.

Entrepreneurs and artists share this trait: in order to master their craft they must learn to see again. And, in order to see, they must once again understand the power of their words; they must learn to see beyond their story. They must learn to flip their assumptions and let go of what they think they know.

I think this bit needs no commentary. I read it three times this morning. It’s the epicenter.

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